Consulting & Management

consulting & Management

• 1 - Marketing survey
  The marketing survey is important for consumers, manufacturers, designing and programming sectors, wholesalers and retailers and advertising agents. Through the effective application of market information, the whole resource of enterprises will be utilized more reasonably, and the chances for successful marketing actions increase while those of failures decrease.
  
  
• 2 - Corporative diagnosis
  Experts with abundant managerial theoretical knowledge and practical experience, cooperating with the staff from the enterprise, will find out the problems existing in the enterprise managerial strategies and management, analyze their causes and put forward the improving scheme (proposal) by using scientific methods. After the diagnosed enterprise accepts the improving scheme (proposal), the experts will be responsible for the training of staff and the guiding of its enforcement.
  
  
• 3 - Marketing planning
  Marketing planning consists of three parts: orientation of market and product design, market expanding planning and project sale planning (phase of project sale).Perfect marketing planning promotes the continual increase of brand sale.Sharp perception of the market development, together with successful experience and professional knowledge, will help seize the opportunities, combine the infinite creativeness and precise enforcement and bring about the advantageous position of brand marketing planning.
  
  
• 4 - Customer Relationship Management
  Customer Relationship Management includes the whole commercial process that an organization carries out when estimating, selecting, developing and maintaining its clients. Therefore, CRM’s functions are very abundant. Generally, these functions can be divided into three categories: relationship management, flow management and connection management.Relationship management represents those CRM functions that are convenient to understand clients’ behavior, expectation, demand, history and their relationship with the enterprise; while the flow management represents the automation of operation flow that relates to sale, service, support and market, and connection management the automation mechanism to manage the interactive mode between clients and enterprise (or between enterprise and clients).
  
  
• 5 - Human resource management
  Using modern scientific methods, strategic planning is carried out in the employing system, welfare management and inspiration system, training system and performance evaluation system. Employees’ activeness is made good use of in order to accomplish the organization goals.
  Step 1: discussion of the goals, identification among principals, project preparation and shape of operation plan
  Step 2: collection and analysis of the data, industry and current situation
  Step 3: improvement and confirmation of the goals and principles
  Step 4: discussion among supervisors and confirmation of the operation scheme
  
  
• 6 - Travel Magazine
  After browsed this monthly magazine, you can know clearly the lastest information in the local travel agencies, such as the new travel line, the background of some travel site, the discount, etc. We cooperated with the local travel agencies to help them broadcast the information and distribute the magazine free of charge for the end users.
  Aftert the endeavor of the last few years, nowadays, this magazine has alreadays been the leading media in the local travel industry.